MPM-gin-packaging

Close-up of a pink gin bottle with ice cubes, dried flowers, berries, and a jigger on a dark surface. (Adobe Firefly)

Crafted from botanicals sourced at the Jean-Talon, Atwater, and Maisonneuve Markets, the goal is to create a cohesive brand and packaging system that reflects Québec’s landscape and craftsmanship, aligned with MPM’s identity and appealing to eco-conscious consumers.

Overhead view of amber cocktails with ice, rosemary sprigs, and a dried citrus slice on a white table. (Olena Bohovyk, unsplash)

Bottle of London Dry Gin with 40% alcohol and a glass with ice and a rosemary sprig on a dark surface. (Abode Firefly)

My approach was to move beyond “local” in a saturated Québec gin market by creating a design that feels raw, tactile, and grounded in place. The low-set, tapered label echoes how juniper grows close to the ground, revealing an illustrated pattern that symbolizes transparency and provenance.

Non-alcoholic gin bottle labeled lemon balm and cloudberry on burlap with leaves and berries. (Adobe Firefly)

Close-up of blue juniper berries clustered among sharp green needle-like leaves. (Kristen Munk, unsplash)

Two hands holding bottles of non-alcoholic gin against a clear blue sky.

Ripped parchment textures were scanned and refined digitally to create depth and tonal cohesion. Illustrated berries wrap from back to front in a continuous loop.

Each variant carries its own color, distinct but unified. The collection expanded from three to four products, including a non-alcoholic option, and is housed in a custom-designed box set that presents the line as a complete, gift-worthy system.